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The website litegardllc.com states the following, "Lite-Gard has been designing and building guards since 1996 in Mosinee, Wisconsin." We analyzed that the webpage stated " Lite-Gard is custom designed for your needs." It also stated " Each Lite-Gard is custom made for your particular make,. Model and year of truck, compared to a will-fit guard. The guards are made out of double shell aluminum tubing. This makes them stronger yet light weight. Guards are polished to bright finish or you can request our new brushed finish. Guards tilt forward for easy engine access. Guards for pickups to Class 8 trucks!." The header had custom guards as the highest ranking search term. This keyword was followed by truck accessory, mosinee, and wisconsin which isn't as urgent as custom guards. The other words they used was bright finish. light weight is also included but could not be understood by web engines.